Vitamin Ventures



Vitamin Ventures was founded to make lives better with their vitamins.
The company, with a global presence, manufactures and sells vitamins directly to consumers online, through select retailers and to third party wholesalers.
They are currently in their 5th year of business, and they know they are growing astronomically, but they want to position themselves to be a lasting brand.


Project Overview


Our team has been given 2 years of data to study Vitamin Ventures’ current trends. Our team will break down the analysis as follows:

  • Channels & Products – The company sells products through 4 primary distribution channels: e-commerce (Amazon and Etsy), retailers (Walmart and Target), Vitamin Ventures’ proprietary website,
    and miscellaneous wholesalers. Overall and by channel, our data analysis includes unit and
    dollar sales by month and actual product trends.

  • USA Analysis – The data provided also has location breakouts. Our analysis also gives an overview of sales and product trends for the United States which makes up 96% of Vitamin Ventures’ total company sales. Vitamin Ventures sells in all 50 states and approximately 10,000 cities.

  • International Analysis – Vitamin Ventures has a global presence selling in 81 countries worldwide. Sales and product trends are also provided here.


Vitamin Ventures Global Presence



Company Overview

Vitamin Ventures Sales % Growth - YTD 2021


Overall, total net sales for Vitamin Ventures is $8.6 million for the year 2021.
Vitamin Ventures experienced an increase in net sales over 2020 by a whopping 95%.

Vitamin Ventures Total Company Sales - 2020 through 2021


This tremendous growth is represented above with upward climbing sales trend line over the last 2 years.
As will be presented in the following report, the substantial growth is due in large part to the company’s initiatives
to enter new markets such as big box retailers like Target and e-commerce sellers like Amazon and Etsy; however,
Vitamin Ventures’ company website sales remain the largest contributor with 55% of total 2021 sales.







Our team utilized HTML, CSS, Python, Pandas, Plotly and SQL to summarize and visualize the data





Contributors & LinkedIn

Linnea Rice | Zarina Kossakova | Morgan Peterson| Holly Carter| Jillian Jagoda


GitHub