While not being a main focus, Vitamin Ventures has maintained a global pressence to a certain degree.
Here we will dive into web sales data focused internationally to identify if it would be
worthwhile to spend efforts growing
sales outside the US.
Vitmain Ventures has created a small presence simply by expanding their sales to global e-commerce.
Even with issues presented logistically due to the pandemic there has remained a demand for their products.
We suggest that Vitamin Ventures focus on removing less popular products and determining where
production and logistics could better serve international warehouse spaces for cheaper international overhead.
This would allow the company to focus on marketing their product and brand to further grow international presence.
Overall International Sales- 2020 through 2021
From the start, the company seemed to have a good revenue internationally. Sales quickly declined within
the first 2 months, as products most likely hit a wall with logistic issues due to the pandemic.
Data here shows a correlation with the revival of internatial logistic chains resurfacing mid to late 2021.
There is quite an obvious demand for the products and the company has a lot of room to grow globally.
Top 10 International Countries
To no surprise, Canada maintains itslef as the top country for international sales. Focusing outside of Canada,
many countries bring in very similar levels of revenue. Kuwait, Saudi Arabia, UAE, UK, and Australia are
notably countries were sales could be focused. With the top countries identified product and sale stragies can
now focus better on targetting what products in these countries are valued.
Product sales by category internationally, mimic the trend we have seen in the US. Most of the
web reviews have contributed to the popularity of the flagship product that lies in general health, and
the new product lines for immune and digestive support in 2021.
Non US Sales by Category 2020 through 2021
Again, here we see the same trend with the products in the US, except even stronger presence of the
flagship general health products.
Top 10 International Sales by Product 2020 through 2021
The most notable difference in top product sales internationally would be that the new Elderberry product,
while still high in sales, did not do as well as in the US. The original flagship products held a significant
lead in 2021. This market seems to be very reactive to online reviews in popularity within the states.
Bottom 10 International Sales by Product 2020 through 2021
We still see very similar results in these bar charts to the US. While the company experimented with new products, it doesn't seem like many of them
contributed very well to the company. Product strategy teams should re-evaluate where they would want to maintain focus in
production without spreading themselves to thin. These kind of strategy meetings and analytics could have provided more
bandwidth in product acquisition to prevent issues with selling out and losing a customer base due to supply issues.